Privacy Policy

1. Who we are

LocalShouts ("LocalShouts", "we", "us") has its main branch in Nashik, Maharashtra, India, and a remote office in Bangkok, Thailand. We provide three connected products for businesses: Digital Profile, AI Agent (calls, WhatsApp and website chat) and AI Reviews.

This policy applies to our website, the three products and any related apps or services (together, the "Services"). It is written to meet the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000.

2. Information we collect

Information you give us

• Account details — name, email, mobile number, password and business name.
• Business profile content — address, category, photos, products, services, prices, hours and social links you publish on your Digital Profile.
• AI Agent setup — scripts, FAQs, knowledge base documents, business numbers and WhatsApp Business details.
• Billing details — plan, GSTIN and invoice address. Card and UPI details are handled by our payment partners; we do not store full card numbers.
• Support messages — anything you send us by email, chat or phone.

Information collected automatically

• Device and browser type, IP address, approximate location and pages visited.
• Profile analytics such as views, QR scans, and taps on Call, WhatsApp and Direction.
• Log and diagnostic data used to keep the Services reliable and secure.

3. How we use information

• To create your account and run the Services you sign up for.
• To publish your Digital Profile, answer conversations through the AI Agent and generate review suggestions.
• To process payments, send invoices and manage plan renewals.
• To send service messages, such as security alerts, plan expiry reminders and product updates.
• To measure usage, fix issues and improve our products.
• To prevent fraud, spam and misuse, and to meet legal obligations.

We only send marketing messages with your consent, and you can opt out at any time.

4. AI features

The AI Agent and AI Reviews use large language models and speech technology from trusted providers. To give an answer, we send the relevant conversation, your business information and your instructions to these providers.

• We use providers that do not train their public models on data we send through their business APIs.
• Calls handled by the AI Agent may be recorded and transcribed so you can review them. Callers are told they are speaking with an AI assistant.
• AI-written review suggestions are only suggestions. Customers choose whether to post a review and can edit it freely.
• AI can make mistakes. You can review conversations, correct answers and switch any AI feature off.

5. Your customers' data

When your customers call you, message you on WhatsApp, chat on your website or leave feedback, we process their information on your behalf. This includes names, phone numbers, messages, call recordings, appointment details and feedback.

For this data, you are the Data Fiduciary and LocalShouts is your Data Processor. We use it only to provide the Services to you. You are responsible for having a lawful basis to collect it and for giving your customers any required notice.

6. When we share information

We do not sell personal data. We share it only with:

• Service providers — cloud hosting, AI model, telephony, WhatsApp Business API, email, analytics and payment partners. They work under contracts that protect your data.
• The public — anything you choose to publish on your Digital Profile.
• Platforms you connect — such as Google or Meta, when you link them and only as needed for the feature.
• Authorities — when required by law or to protect the rights and safety of users and the public.
• A buyer or successor — if LocalShouts is part of a merger or acquisition, under the same protections.

Some providers may store data outside India. Where they do, we use safeguards required by Indian law.

7. Retention

We keep account data while your account is active. Call recordings, transcripts and chat logs are kept for 12 months unless you choose a shorter period or delete them sooner. After you close your account, we delete or anonymise your data within 90 days. Invoices and tax records are kept for as long as the law requires.

8. Security

We encrypt data in transit and at rest, limit staff access to what each role needs, and monitor our systems for misuse. No system is perfectly secure. If a breach affects your personal data, we will tell you and the Data Protection Board of India as the law requires.

9. Your rights

Subject to applicable law, you can:

• Ask for a summary of the personal data we hold about you and how we use it.
• Correct, complete or update your data. Most of it can be edited directly in your dashboard.
• Ask us to delete your data.
• Withdraw consent you have given, without affecting processing that happened before.
• Nominate someone to exercise your rights if you die or become incapacitated.
• Raise a grievance with us, and then with the Data Protection Board of India.

If you are a customer of a business that uses LocalShouts, please contact that business first. We will help them respond.

10. Cookies

We use essential cookies to keep you signed in and secure. With your consent, we also use analytics cookies to understand how the Services are used. You can manage cookies in your browser settings.

11. Children

The Services are for businesses and are not intended for anyone under 18. We do not knowingly collect children's personal data. If you believe we have, contact us and we will delete it.

12. Changes to this policy

We may update this policy as our products or the law change. When we do, we will update the effective date above. For significant changes, we will also notify you by email or in your dashboard.

13. Contact & grievances

For privacy questions, requests or complaints, contact our Grievance Officer. We acknowledge requests within 48 hours and resolve them within 30 days.